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Application of gamification in work environment

By
Esteban Rodríguez Torres ,
Esteban Rodríguez Torres

Universidad de Ciego de Ávila Máximo Gómez Báez, Ciego de Ávila, Cuba.

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Carlos Alberto Gómez Cano ,
Carlos Alberto Gómez Cano

Corporación Unificada Nacional de Educación Superior – CUN. Florencia, Colombia.

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Verenice Sánchez Castillo ,
Verenice Sánchez Castillo

Universidad de la Amazonía. Florencia, Colombia.

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Abstract

Introduction: preliminary findings clearly suggest that games and gamified systems have motivational potential for workplaces. The use of gamified systems in work environments could be a positive and innovative solution to address contemporary problems in organizations such as: high levels of stress, reduced social capital, reduced loyalty and rapid changes in workforce demographics. The objective was to characterize the application of gamification in the work context.
Method: a total of 23 articles in Spanish and English, from Science, Scielo and Dialnet, were reviewed; using as keywords: gamification, game, work environment, being more than 50% of the last five years.
Result: it is considered a technology with a potentially high impact in industries such as retail, media, consumer goods and marketing, manufacturing. Gamification in intra-organizational environments can affect employee attitudes and behaviors, make workplaces more attractive, create opportunities for productive collaboration, improve customer service, build loyalty, and increase productivity.
Conclusions: gamification in the work environment uses game-like experiences to promote organizational and personal performance; It seems to be associated with improvements in motivation, productivity, performance, immediacy and remuneration according to true effort. However, its degree of applicability is still unclear.

How to Cite

1.
Rodríguez Torres E, Gómez Cano CA, Sánchez Castillo V. Application of gamification in work environment. Gamification and Augmented Reality [Internet]. 2024 Feb. 12 [cited 2024 Apr. 15];2:24. Available from: https://gr.saludcyt.ar/index.php/gr/article/view/24

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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