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A Brief communication on Virtual Reality (VR) in Hospitality Industry & Global Travel and Tourism

By
M. Srividya Iyengar ,
M. Srividya Iyengar

Research Scholar, VIT Business School, Vellore Institute of Technology, Chennai, India

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Dr. R. Venkatesh ,
Dr. R. Venkatesh

Professor – Higher Academic Grade, VIT Business School, Vellore Institute of Technology, Chennai, India

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Abstract

Virtual reality is now being utilised to improve the travel experience by offering extra marketing tools to destinations, attractions, and companies, altering customer experiences, and creating a new tourism paradigm. Our work was inspired by a rapidly changing world in which virtual reality is gradually becoming the norm in which we live, work, and play. These technologies are always improving, posing new problems to tourist and hospitality management. As the VR literature grows, there is an urgent need to synthesise existing information in the area. To address this difficulty, we conducted a systematic evaluation of 54 publications on virtual reality published in high-quality journals. The findings synthesise existing knowledge for research and managerial decisions. Our evaluation also identifies prospective research streams and important management consequences on a nine-step customer experience in anticipation of the increasing use of virtual reality in the field.

How to Cite

1.
Iyengar MS, Venkatesh DR. A Brief communication on Virtual Reality (VR) in Hospitality Industry & Global Travel and Tourism. Gamification and Augmented Reality [Internet]. 2024 May 5 [cited 2024 Jul. 18];2:40. Available from: https://gr.saludcyt.ar/index.php/gr/article/view/40

The article is distributed under the Creative Commons Attribution 4.0 License. Unless otherwise stated, associated published material is distributed under the same licence.

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